Hoya opens lens factory in Barueri
Japanese multinational invests R$ 80 million and creates 150 jobs to expand market penetration in São PauloInveste São Paulo
Hoya, a manufacturer of optical lenses, started the operations of its second laboratory in Brazil, in Barueri, in the metropolitan region of São Paulo. The company’s goal is to increase the presence of the brand in the country’s largest consumer market, increasing its competitiveness in relation to its competitors.
The project includes an investment of R$ 80 million and the creation of 150 jobs, and relies on the support from Investe São Paulo, the investment and export promotion agency associated with the Department of Economic Development, Science, Technology and Innovation of the state of São Paulo.
“We advised the company mainly on tax issues, environmental licensing and permits, as well as on infrastructure matters, by contacting public utilities,” said the Agency’s director, Sérgio Costa.
The new plant will produce 6,000 lenses a day, with an integrated system that updates the existing operations in Rio de Janeiro. “Hoya lacked a physical presence of relevance in the state, which was supplied with the construction of the new laboratory. With this, we are ready to expand our penetration in São Paulo and to compete in a position of equality with other companies in the optical segment of national projection,” says Carlos Lima, marketing manager of the company.
The city was chosen mainly due to its proximity to the ring road and the entire metropolitan region of São Paulo, facilitating the distribution and receipt of cargoes. Hoya also has several suppliers nearby, who also offer good infrastructure and security.
HOYA, Japan’s largest optics company, is present in more than 50 countries on all continents, operating globally in the fields of eye care and information technology, such as in the manufacture of camera lenses, liquid crystal displays (LCD) and glass memory disks for hard disk drives for laptops. It has been present in Brazil since 1992, through Optotal, which became an integral part of Hoya Corporation in 2012.